FAQ

How does generative AI fit into your creative process?

For us, AI is a powerful creative tool that amplifies our storytelling and content creation. It helps us explore ideas we might not reach with traditional methods and allows us—and our clients—to visualize concepts quickly and clearly. It’s not just about efficiency; it’s about unlocking new creative possibilities.

Do you only work with AI?

Not at all! With over 15 years of experience in content production and advertising, we’re more than capable of handling live-action shoots or photo sessions when needed. AI is an enhancement, not a replacement.

How do you integrate generative AI into your productions?

We blend AI with traditional audiovisual techniques to get the best of both worlds—efficiency and authenticity. While real footage often brings an unmatched emotional depth, combining it with AI allows us to push creative boundaries and deliver outstanding results.

Can AI-generated content match traditional production quality?

Yes, depending on the tools and techniques used. Generative AI can produce stunning visuals, but human creativity and curation remain essential to crafting high-quality, impactful content.

Are you just a post-production house?

No. We’re a creative production studio, not just focused on technical execution but on bringing ideas to life. Our expertise in art direction, storytelling and audiovisual narratives, combined with generative AI, allows us to create content that resonates deeply.

Is AI-powered content production cheaper?

Generally, yes. AI can significantly cut costs by automating repetitive tasks, reducing production time, and minimizing the need for physical resources like locations and equipment. However, final costs depend on the software used, project complexity, and the balance of AI-generated vs. traditional elements.

Is AI-driven audiovisual production more sustainable?

Yes. While training AI models requires energy, using them efficiently drastically reduces the carbon footprint compared to traditional production. A single 30-second live-action shoot can generate 3 to 10 tons of CO₂, whereas creating the same length of video with AI can produce as little as 0.01–0.5 kg of CO₂. That’s a massive difference in sustainability.

Can AI-generated content be legally registered as my own?

In Europe, copyright laws require human involvement for intellectual property protection. The EU Directive 2001/29/EC states that a significant human contribution is necessary for registration. We collaborate with legal experts to document our creative process, ensuring at least 80% of the work is human-driven—making it eligible for copyright protection.

How do you ensure ethical and transparent use of AI?

We constantly and carefully evaluate the policies and practices of every tool and platform we use in our productions to ensure they prioritize ethics and are transparent about the origin of their data, respect original licenses, provide proper attribution, and allow creators to opt out of unauthorized use of their works, adhering to ISO/IEC 42001:2023 standard.

How does generative AI fit into your creative process?

For us, AI is a powerful creative tool that amplifies our storytelling and content creation. It helps us explore ideas we might not reach with traditional methods and allows us—and our clients—to visualize concepts quickly and clearly. It’s not just about efficiency; it’s about unlocking new creative possibilities.

Do you only work with AI?

Not at all! With over 15 years of experience in content production and advertising, we’re more than capable of handling live-action shoots or photo sessions when needed. AI is an enhancement, not a replacement.

How do you integrate generative AI into your productions?

We blend AI with traditional audiovisual techniques to get the best of both worlds—efficiency and authenticity. While real footage often brings an unmatched emotional depth, combining it with AI allows us to push creative boundaries and deliver outstanding results.

Can AI-generated content match traditional production quality?

Yes, depending on the tools and techniques used. Generative AI can produce stunning visuals, but human creativity and curation remain essential to crafting high-quality, impactful content.

Are you just a post-production house?

No. We’re a creative production studio, not just focused on technical execution but on bringing ideas to life. Our expertise in art direction, storytelling and audiovisual narratives, combined with generative AI, allows us to create content that resonates deeply.

Is AI-powered content production cheaper?

Generally, yes. AI can significantly cut costs by automating repetitive tasks, reducing production time, and minimizing the need for physical resources like locations and equipment. However, final costs depend on the software used, project complexity, and the balance of AI-generated vs. traditional elements.

Is AI-driven audiovisual production more sustainable?

Yes. While training AI models requires energy, using them efficiently drastically reduces the carbon footprint compared to traditional production. A single 30-second live-action shoot can generate 3 to 10 tons of CO₂, whereas creating the same length of video with AI can produce as little as 0.01–0.5 kg of CO₂. That’s a massive difference in sustainability.

Can AI-generated content be legally registered as my own?

In Europe, copyright laws require human involvement for intellectual property protection. The EU Directive 2001/29/EC states that a significant human contribution is necessary for registration. We collaborate with legal experts to document our creative process, ensuring at least 80% of the work is human-driven—making it eligible for copyright protection.

How do you ensure ethical and transparent use of AI?

We constantly and carefully evaluate the policies and practices of every tool and platform we use in our productions to ensure they prioritize ethics and are transparent about the origin of their data, respect original licenses, provide proper attribution, and allow creators to opt out of unauthorized use of their works, adhering to ISO/IEC 42001:2023 standard.

How does generative AI fit into your creative process?

For us, AI is a powerful creative tool that amplifies our storytelling and content creation. It helps us explore ideas we might not reach with traditional methods and allows us—and our clients—to visualize concepts quickly and clearly. It’s not just about efficiency; it’s about unlocking new creative possibilities.

Do you only work with AI?

Not at all! With over 15 years of experience in content production and advertising, we’re more than capable of handling live-action shoots or photo sessions when needed. AI is an enhancement, not a replacement.

How do you integrate generative AI into your productions?

We blend AI with traditional audiovisual techniques to get the best of both worlds—efficiency and authenticity. While real footage often brings an unmatched emotional depth, combining it with AI allows us to push creative boundaries and deliver outstanding results.

Can AI-generated content match traditional production quality?

Yes, depending on the tools and techniques used. Generative AI can produce stunning visuals, but human creativity and curation remain essential to crafting high-quality, impactful content.

Are you just a post-production house?

No. We’re a creative production studio, not just focused on technical execution but on bringing ideas to life. Our expertise in art direction, storytelling and audiovisual narratives, combined with generative AI, allows us to create content that resonates deeply.

Is AI-powered content production cheaper?

Generally, yes. AI can significantly cut costs by automating repetitive tasks, reducing production time, and minimizing the need for physical resources like locations and equipment. However, final costs depend on the software used, project complexity, and the balance of AI-generated vs. traditional elements.

Is AI-driven audiovisual production more sustainable?

Yes. While training AI models requires energy, using them efficiently drastically reduces the carbon footprint compared to traditional production. A single 30-second live-action shoot can generate 3 to 10 tons of CO₂, whereas creating the same length of video with AI can produce as little as 0.01–0.5 kg of CO₂. That’s a massive difference in sustainability.

Can AI-generated content be legally registered as my own?

In Europe, copyright laws require human involvement for intellectual property protection. The EU Directive 2001/29/EC states that a significant human contribution is necessary for registration. We collaborate with legal experts to document our creative process, ensuring at least 80% of the work is human-driven—making it eligible for copyright protection.

How do you ensure ethical and transparent use of AI?

We constantly and carefully evaluate the policies and practices of every tool and platform we use in our productions to ensure they prioritize ethics and are transparent about the origin of their data, respect original licenses, provide proper attribution, and allow creators to opt out of unauthorized use of their works, adhering to ISO/IEC 42001:2023 standard.